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BP’s Team USA Athletes Infographics

During the London 2012 Summer Olympic Games, BP sponsored nine Olympic and Paralympic hopefuls. Working with Ogilvy, we developed infographics and illustrations to show BP’s support for the USA athletic team. These infographics were displayed on BP’s Olympic microsite and across social media. To support positive engagement between athletes and their fans, a series of infographics focused on the athletes’ personal stories. And, at the end of the games, a final infographic was made to highlight the team’s Olympic and Paralympic achievements.

 

BP's Team USA Athletes pose, illustration by Max Hancock

Infographic of Bryan Clay, Illustration by Max Hancock

Infographic of Rebecca Soni, illustration by Max Hancock

Infographic of Tatyana McFadden, Illustration by Max Hancock

BP's Team USA Athlete Achievements Infographic by Max Hancock

BP's Team USA Athletes, Icons by Max Hancock

Athlete Portrait of Tatyana McFadden, Illustration by Max Hancock

Athlete Portrait of Bryan Clay, illustration by Max Hancock

Athlete Portrait of Rebecca Soni, illustration by Max Hancock

Athlete Portrait of Matt Stutzman, Illustration by Max Hancock

Athlete Portrait of Lolo Jones, illustration by Max Hancock

Athlete Portrait of Jerome Singleton Jr, Illustration by Max Hancock

Athlete Portrait of Rudy Garcia-Tolson, illustration by Max Hancock

Athlete Portrait of Jonathan Horton, Illustration by Max Hancock

Athlete Portrait of Sanya Richards-Ross, Illustration by Max Hancock

BP's Team USA Athletes pose, illustration by Max Hancock

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