ABOUT MAX HANCOCK & CO.
We are a multidisciplinary creative studio focused on helping companies define what comes next. With a small team and deep creative expertise, we partner with agencies, start‑ups, and established brands to bring clarity to complex challenges. From concept to production, we create thoughtful, intentional work that supports bold, defining moves.
About / What
Design
Building brands through clear strategy, strong identity systems, and thoughtful visual expression. Our design work creates coherence across every touchpoint and gives teams the tools to communicate with confidence.
Content
Shaping narratives visually — through illustration, AI creative, and clear, purposeful visualizations that make ideas easy to understand. Our content establishes the story, then adapts it to the formats where it has the most impact.
Digital Experience
Creating digital environments that help brands launch, communicate, and convert — we design websites and product interfaces that support business goals and deepen audience engagement.
Motion
We develop motion graphics that extend the brand’s visual system across social, digital, and campaign environments. Each piece uses movement to add energy, reinforce expression, and strengthen the brand’s presence.
Printing Services
Introducing the place where we print.
The Print Lab is our production space for apparel, packaging, and specialty flatstock — a design‑driven environment built for accuracy, flexibility, and short‑run output. Every project is guided through refinement, ensuring artwork and materials align before anything goes to production.
The Lab supports close collaboration with established and new clients who need dependable small‑run printing, physical prototypes, and tighter control over how their designs translate into real‑world pieces.
Featured Work
Category
A2
Client / Project
JBG Smith
1800 South Bell
Expertise
Corporate Identity
Graphic Design
Design Guidelines
Infographics
Map Design
Copywriting
Featured Work
Category
B1
Client
Max Hancock & Co.
Promotional Poster
Expertise
Logo Design
Graphic Design
Layout
Illustration
3D Graphics
Copywriting
About / How
Definition: Clarifying the challenge — aligning on goals, audiences, constraints, and what success needs to look like before any creative work begins.
Discovery: Gathering the inputs that shape direction: research, references, insights, and context that reveal opportunities and inform the creative approach.
Drafting: Exploring ideas and shaping the strategic foundation — defining the concepts, structure, and narrative direction that guide the work forward.
Design: Translating strategy into visual systems, interfaces, and creative expressions — building the core elements that anchor the brand across every channel.
Development: Bringing the work to life — refining assets, building websites and digital components, and preparing production‑ready deliverables with accuracy and consistency.
Delivery: Finalizing, packaging, and supporting launch — ensuring the work is implemented cleanly across channels and teams, ready for real‑world use.
Problem: McAfee needed an engaging way to show everyday users—office teams, remote workers, and mobile users—how new cloud tools introduced security risks, and to support partnerships with platforms like Dropbox.
Outcome: We designed an interactive 3D office environment that let users explore common vulnerabilities in a modern, multi‑device workplace. The experience anchored the “Know Your Risk” campaign and became a widely viewed asset within their broader marketing push.
CASE
SNAPSHOT
Problem: Inconsistent safety communication across DuPont facilities made it difficult to reinforce best practices and build a unified culture of awareness.
Outcome: We designed a scalable visual system — infographics, illustrations, and guidelines — that became a global training tool, translated across regions and extended into digital and event applications, including the 2015 World’s Fair Expo.
CASE
SNAPSHOT
Problem: Rapid program growth created inconsistencies across FEP’s digital experience, with no unified visual system to support future expansion.
Outcome: Our audit and competitive analysis informed a modular design system, complete with templates, guidelines, and updated architecture. The system scaled beyond the website and became the model for national communications.
CASE
SNAPSHOT
Problem: Virgin Mobile and Gawker Media needed a fresh way to use Gawker’s popular “brain hacks” platform to drive interest in Virgin’s mobile plans.
Outcome: We designed a “Retrain Your Brain” infographic and ad series that blended Virgin’s visual system with Gawker’s editorial tone. The creative delivered humorous, efficiency‑themed “mind hacks” that supported sales efforts and was later featured alongside live conversations with celebrities.
CASE
SNAPSHOT
Problem: Symantec needed a compelling way to reach federal agencies and contractors and clearly demonstrate the reliability of their security solutions.
Outcome: We designed an interactive 3D microsite and game experience that reframed their value around uninterrupted availability. The creative became a key asset for digital outreach and trade‑show events, driving new engagement and securing meetings with leadership in their target audience.
CASE
SNAPSHOT
Problem: JBG Smith was launching a new meeting space at National Landing and needed clear, unified marketing while the environment was still under development.
Outcome: We designed a flexible brochure that evolved with the space, then translated it into a website with 360° room views and supporting email templates. The system created a cohesive launch presence and helped position Concorde as a premium meeting destination from day one.
CASE
SNAPSHOT
Problem: AARP wanted to bring a new book series online and needed a clear, accessible reading experience for older audiences.
Outcome: We defined the UX and readability standards for a digital book interface, including navigation, highlighting, bookmarking, printing, and customizable type settings. While the platform wasn’t developed, the work established guidelines that informed future text‑reader features across AARP.
CASE
SNAPSHOT
Our Services
• Branding / Re-branding / Brand Naming / Brand Guidelines
• Logo Design / Corporate Identity / Design Guidelines
• Strategy & Writing / Brand Storytelling
• Graphic Design / Layout / Print Production
• Print Media & Collateral Design
• Package Design
• Infographics / Visualization / Maps
• Presentations
• Illustration / 3D Graphics
• Motion Graphics / Video Production
• AI Creative
• Copywriting
• User Experience (UX)
• User Interface (UI)
• Web Design / Web Development
• Advertising (Digital, Print & OOH)
• Advertising & Campaign Assets
• Social Media, Newsletter and Email Marketing
• Event & Wayfinding Displays