Produced by the financial group, Project Invested, this 90-second motion infographic explains how capital markets are more than the place to trade stocks and bonds, its the engine that runs the world economy. It helps cities maintain roads, companies to invest in big projects, and individuals to buy homes.
Working with the director and writer, George Nicholas, I took his script and developed a storyboard. He created an audio scratch track to lay onto the video. After reviewing the initial animatic with the client, I illustrated the key frames in color for further approval. Once approved I animated the characters and created the motion graphic. And, after final approval from the client, George worked with the voice over talent, Mary Anne Perry to record the final audio, and then the music and voiceover were mixed at the studio, Clean Cuts.
The target distribution of the piece was for YouTube and social media, and as of today, it has received over 28 thousand views online.
Full Title: Capital Markets — Where Supply Meets Demand
Animation & Illustration by Max Hancock
Script & Direction by George Nicholas