I worked with the marketing studio, Bluetext, to develop illustrations and case study designs for their Government Transformer Hero campaign.
In phase one of this project, I needed to create themes based on the individual’s use of Google’s products. My solution was to produce minimal, metaphorical illustrations for each case study.
In phase two, we needed portrait images of each “hero.” Only small, low-quality reference photos were given to us, each with different lighting and camera angles. With each person living in different states of the country, there was no way we could do a photoshoot session. To make a cohesive set of artwork, I developed illustrated characters based on those reference images. I created a portrait style that would work well with the campaign illustrations and the Google brand. After all of that, we put them together into case study cards for use with various formats.
