Lifehacker and Virgin teamed up to create an infographic that was in part a “mind hack,” a popular editorial series on the Lifehacker website, and part advertisement for Virgin Mobile. I was hired to design and illustrate the infographic. The goal was to inform entertainingly and then segway into how you need to “retrain your brain” on pre-paid mobile phone plans versus paid plans.
The target audience was mostly college students and fresh grads, so Virgin wanted the piece to have a fun, light-hearted style with a bit of a quirky attitude. My concept was to design characters and icons that brought individual mind hacks to life. Ideally, we would continue to use the same characters in other infographics.