Virgin Mobile, “Retrain Your Brain” Infographic

Lifehacker and Virgin teamed up to create an infographic that was in part a “mind hack,” a popular editorial series on the Lifehacker website, and part advertisement for Virgin Mobile. I was hired to design and illustrate the infographic. The goal was to inform in an entertaining way, and then segway into how you need to “retrain your brain” on pre-paid mobile phone plans versus paid plans.

The target audience was mostly college students and fresh grads, so Virgin wanted the piece to have a fun, light-hearted style with a bit of quirky aditude. My concept was to design characters and icons that brought the individual mind hacks to life. Ideally, we would continue to use the same characters in other infographics.


Virgin Mobile Infographic, by Max Hancock

Retrain Your Brain Infographic, by Max Hancock



Virgin Mobile, Infographic by Max Hancock, John Adams riding a Rhino.

Virgin Mobile, Infographic Detail, Cute Puppy and Kitten.

Virgin Mobile, Infographic Detail, main character and thief.

Virgin Infographic detail, with Koala and airplane